Streamlining Fiat On-Ramps on Coinbase
Unlocking Cryptocurrency Access for the Next Billion
Users in International geographies could not easily participate in the crypto economy due to lack of relevant payment mechanisms. Traditionally, credit/debit cards were available but due to increased scrutiny their success rates have been unfavourable to the users.
Role
Product designer
Industries
Crypto
Date
May 2023
Through extensive user research, we discovered that users were frustrated finding that Coinbase doesn’t supports methods to on-ramp the fiat money for purchasing crypto.
Existing payment methods have limited effectiveness
Numerous cryptocurrency transactions via card are unsuccessful due to provider-side block checks. Only pull-outs are allowed on Paypal.
Enable local payment methods
Interac e-Transfer offers a simplified way to move traditional money for buying digital currencies in Canada and Pix in Brazil.
The end result is a user-friendly product experience that helped Coinbase win the International market share in Canada and Brazil.